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Phishing texts, emails and DMs — anatomy of a lure

7 min readReviewed October 2026 · Internet Safety Australia Editorial Team

In short

  1. Unexpected message + link + urgency = treat as phishing.
  2. Never log in from a link in a message. Open the official app instead.
  3. Clicked already? Don’t panic — change passwords from the real site and watch your accounts.

Phishing is a fake message — text, email, DM, even a QR code — that imitates someone you trust to steal your login, your card details or your identity. It’s the most common scam in Australia because it’s cheap to send a million lures and only needs a handful of bites.

The four parts of every lure

  1. The costume

    A trusted name: Australia Post, myGov, your bank, Telstra, Linkt, Netflix, the ATO. Logos and sender names are trivial to fake — never trust the costume.

  2. The hook

    A reason you must act: a missed delivery, an unpaid toll, a tax refund, a suspended account, a suspicious login. Hooks target routine life admin so they feel plausible.

  3. The pressure

    A deadline — “within 24 hours” — to stop you checking. Sometimes the opposite: a small, low-stakes ask (“pay $2.20 redelivery fee”) designed to harvest your full card details.

  4. The trap

    A link to a pixel-perfect fake site, or an attachment that installs malware. The fake site’s only job is to collect what you type.

How to check a link safely

  • On a computer, hover over the link to preview the real address. On a phone, press and hold the link (don’t tap) to preview it.
  • Read the domain from right to left: the part just before the first single slash is what matters. “auspost-tracking.info” is not Australia Post. “my.gov.au” is real; “mygov-refund.com” is not.
  • When in doubt, don’t click. Open the official app or type the address yourself.

Sender names and caller ID can be faked

Scam texts can appear in the same thread as genuine messages from your bank or Australia Post — that’s called spoofing, and it means the conversation thread proves nothing. Judge every message on what it asks you to do, not where it appears.

If you clicked or entered details

  1. Entered a password?

    Change it now — on the real site or app — and anywhere else you reused it. Turn on two-factor authentication.

  2. Entered card or bank details?

    Call your bank using the number on your card. Ask them to watch or replace the card.

  3. Downloaded or opened an attachment?

    Run a security scan. If the device behaves oddly afterwards, get it checked before banking on it.

  4. Report it

    Forward scam texts to 7226 (SCAM) — the free national reporting number — then delete. Report the scam to Scamwatch.

Common questions

Where to report this

Report to ReportCyber

Cybercrime: identity theft, online fraud, hacked accounts or devices, ransomware and online threats.

1300 CYBER1 (1300 292 371)

Go to ReportCyber (leaves our site — official service)

Report to Scamwatch

All types of scams — phishing, investment, romance, shopping, impersonation. Reports help track and disrupt scam activity.

Go to Scamwatch (leaves our site — official service)

Official sources for this guide

Reviewed October 2026 by Internet Safety Australia Editorial Team. Internet Safety Australia is independent and not a government website.